Campaign It’s not Tourism. It’s Futourism
It’s not tourism, It’s futourism. Visit Portugal unveiled a brand-new ad in Lisbon in celebration of the New Year.
The tagline for this commercial, which offers twelve New Year’s resolutions for future travellers, is “it’s futourism.”
Twelve pledges are made to encourage individuals to actively participate in the changes that the tourist industry in Portugal and globally has to undergo. It’s more than just a promotion and its goal is to inspire individuals to alter their travel habits.
This campaign is keeping with Portugal’s tourism strategy, the 2027 Tourism Strategy, and its goal of spearheading the travel industry’s future.
The campaign invites everyone to embark with Visit Portugal on this revolutionary journey towards ethical, sustainable, and inclusive Tourism. Portugal’s Tourism Strategy 2027, which prioritises sustainability over other factors, establishes a new standard for the nation’s tourism policies.
This campaign both embodies and upholds this idea.
Futourism
Visit Portugal introduced the #Futourism “movement” on the very last day of 2023, encouraging travellers to make their travels more genuine and sustainable thus benefiting local economies, environments and communities.
Tourism Portugal will present twelve short films featuring the following New Year’s Resolutions (one every day) in the first twelve days of 2024.
It’s not disengaged and electronic but devoted and true. More so, It is not owned by us but you own it. It’s not typical rather distinct. It’s not regional nor a swell but regional.
There’s an ocean there, not tan and It is verdant. Further more, it’s not arrogant but modest and isn’t in style but establishes trends.
It’s not careless neither hurried rather diligent. It draws you in and not synthetic but It is a person.
#It’s not travel. Portugal’s main priority markets—the United Kingdom, Spain, France, Germany, United States, and Brazil—are the focus of its futurism.
Portugal saw record numbers of visitors 26,3 million (+13,7%) and overnight stays 68,5 million (+11%).
Revenue 22,3 billion (+19,8%) in October, according to data gathered from January to October.
To continue this expansion The goal of VisitPortugal’s tourist initiatives will extend and reach the industry’s environmental and digital transformation. Additionally, simultaneously it will mitigate the effects of seasonality.
Consciously travelling is a legacy we create together, not merely a decision we make. Come on this life-changing adventure with us. ##Futurism is what it is, not (only) tourism.
Compiled by
World Travel News, Gorilla Trekking Uganda and Gorilla Trekking Rwanda
