ITB Berlin 2024 with a high demand from foreign exhibitors is nearly full
ITB Berlin 2024 with a high demand from foreign exhibitors is nearly full. This Exhibition is attended by thousands of Tourism stake holders.
With just a few weeks until the World’s Leading Travel Trade Show begins, all is going well for ITB.
ITB Berlin is reporting remarkable booking numbers, with nearly 90% of the show space now taken up.
The diverse variety of exhibitors, which includes a notable rise in those from Turkey, Greece and Asia.
Africa, and cruise industries plus the Host Country and Arab states, highlights the event’s worldwide significance.
The exhibition grounds can once again be toured in a circle after renovations.
The new ITB MICE HUB in Hall 8.2, the new ITB Sustainability Lounge in Hall 4.1, and the new hub27 focus on German-speaking nations are some further highlights.
The final weeks leading up to ITB Berlin, which happens from March 5–7, 2024, look quite promising.
With #ITBTOGETHER as its tagline, this year’s unique B2B platform showcases full value chain of the tourism industry.
In a total of 27 rooms, including the Marshall Haus and the Palais am Funkturm.
The new location of the ITB Buyers Circle, exhibitors from 165 countries and territories have confirmed their participation thus far.
In 2024, five more halls will open, making it possible to walk around the grounds in a circle once more.
The theme of Hall 8.2 is Cultural Tourism, and exhibitors from Vallonia, Flanders, corporate travel, and the MICE industry are present.
hub27: concentrate on nations that speak German
This year’s theme in the fully reserved multipurpose hall at hub27 is the German-speaking nations .
These include; Slovenia and Liechtenstein, following the hub’s successful 2023 inauguration.
The Principality is celebrating its comeback to ITB Berlin after a few years away.
Compared to previous year, Austria has a substantially larger space and more co-exhibitors.
Nearly all of the federal States and the German National Tourist Board (DZT) represent Germany.
The latter, like North Rhine-Westphalia, are either co-exhibitors of the DZT or are represented once more on separate booths.
The primary transport providers and airports in Germany are also included in hub27;
These include Deutsche Bahn, Fraport, BER, Flughafen Köln/Bonn, and the airports in Hamburg, Düsseldorf, and Paderborn.
Lastly is Cunard, Holland America, AIDA Cruises, Costa Cruises, and Seabourn.
Now much more global, ITB Berlin 2024
Greece has demonstrated a strong desire for exhibitors at ITB Berlin as of 2023.
On more than 1,000 square metres, Hall 1.1 is home to more than 170 firms, many of which are individual ones.
Albanian and Cyprusian exhibitors are also present in Hall 1.1.
Italy is represented in Hall 1.2 along with a number of co-exhibitors, Malta, Croatia, Kosovo, and Bosnia.
The Spanish travel and tourist sector is likewise well-represented, with a presence in Hall 2.1.
A lot of exhibitors—including the Balearics and Costa del Sol—have enlarged their displays in comparison to 2023.
This year, Ibiza is one of the destinations that has a dedicated stand.
After moving from hub27, Bulgaria is now featured in Hall 3.2.
WhereTurkey is making a great impact in 2024 on a much bigger region.
The Arab states are well-represented, as they have been in past years.
This is seen, for instance, in Hall 2.2’s exhibits about Oman, the ITB Berlin host nation. Oman has quadrupled its exhibit area from the previous year, to 800 square metres.
It is also represented with a booth in the Adventure Travel section located in Hall 4.1.
The United Arab Emirates, along with Bahrain, have a sizable contingent at ITB Berlin, including the Emirates airline.
Saudi Arabia is the biggest exhibitor in Hall 4.2, followed by Jordan, Qatar, and Qatar Airways.
Arab nations are prominently shown in Hall 6.2, where guests can locate Egypt, Iraq (which has returned after a hiatus), Algeria, Tunisia, and Palestine. Hall 21b has representatives from Morocco and Israel.
There are three rooms full of exhibitors, many of whom are from Asia and Oceania.
It’s full house in Hall 5.2a. Among the exhibitors are Australia, New Zealand, India, and the united “Meet the Pacific” stand; the latter two are on much larger exhibits than in 2023.
Now that Hall 10.2 is open again, ITB Berlin says that demand from individual exhibitors is significant. Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, and Azerbaijan are represented there.
Former Host Nations
This year’s 500 square metre Hall 11.2 is shared by the former host nation, Georgia, and the nations of Armenia.
More is Moldova, Slovakia, the Czech Republic, Hungary, and Poland.
The 43 co-exhibitors from the nation are mostly from nearby areas, but there are also travel agencies and LOT Polish Airlines.
For the first time since the epidemic, China is represented in the Asia Hall (Hall 26) with a stand of its own, a large number of new co-exhibitors, and individual businesses like Chengdu.
Along with many other nations and regions, trade visitors may expect to see Mongolia, Malaysia, Laos, Hong Kong, Taiwan, Vietnam, and Thailand—which is represented by all of its provinces—as well as Bangkok Airways.
Africa is the only continent represented in this year’s fully packed Halls 20 and 21.
The French overseas department of Réunion and the island nations of Mauritius and the Seychelles have booths in Hall 20.
Together with Namibia and Zambia, which for the first time takes up a larger stand, South Africa, which is well represented, is also included here.
São Tomé and Principe is making its debut at ITB Berlin in Hall 21. Ethiopia, Uganda, and Rwanda, who have all expanded their exhibits, are exhibiting with this newcomer.
The USA, together with numerous co-exhibitors, and Canada represent North America in Hall 3.1.
The strong demand that exhibitors from the Caribbean, Central and South America, and elsewhere this year have demonstrated pleases ITB Berlin as well.
While Guadeloupe, a French Caribbean island, is celebrating its return, Dominica and the Cayman Islands are being represented for the first time on separate stands in Hall 22a.
Mexico and Belize have larger stands in Hall 22b, while Chile, Peru, Brazil, and Venezuela—which has returned after a break—are located, for example, in Halls 23a and 23b.
This year, LATAM Airlines is also participating in exhibits.
The booming travel, cruise, and mobility tech sectors take up a lot of room
ITB Berlin 2024 will again feature a large amount of space for lone exhibitors from the hospitality and travel tech sectors in addition to several national shows.
Thus, Hall 9 has major online platforms like Booking.com, Airbnb, Expedia, and HomeToGo in addition to hotel groups like Accor, Hilton, Best Western, Meininger, Wyndham, and Deutsche Hospitality. Holiday Pirates and Mastercard Europe are two recent additions to the rapidly growing Mobility provider market.
As in 2023, a variety of exhibitors, including airlines, Tour and travel companies, and cruise lines, may be found in Hall 25.
United Airlines, Air Canada, Lufthansa, SunExpress, Eurowings, and Sky Team are a few of them.
The cruise industry is well-represented once more, with a large number of companies including Norwegian Cruise Line, Royal Caribbean, Queen Voyages, and many more in Hall 25, and AIDA with Costa Cruises, Cunard, Holland America, and Seabourn in hall 27. MSC Cruises and Viking Cruises are setting up shop in Hall 4.1 as possible employers.
The Walt Disney Company is taking part for the first time. With Disney Cruise Lines, the cruise industry is the main focus.
“Take Travel Technology to the next Level” is the motto for the following locations: Halls 5.1, 6.1, 7.1c, 8.1, and 10.1.
In the Travel Tech industry, together, exhibitors from more than 30 nations are showcasing innovative goods and concepts.
These include numerous Chinese enterprises, HeyTrip and Flightroutes.
For example, and Amadeus, Bewotec, Sabre, ICEX Expana, Business Iceland, Business France, and GIATA.
Companies including Sunnycars, Online Birds, and Booking Experts are showing their goods and services in Hall 10.1, which is now open again.
Companies ranging from ambitious startups to industry heavyweights like Oaky, Mews, DerbySoft, Cendyn, Cloudbeds, and Infor complement the excellent array of exhibits centred mostly on hospitality (also in Hall 10.1).
Culture Lounge’s new location and the ITB MICE HUB’s premiere
The popular section for suppliers of cultural tourism, the Culture Lounge, is moving to Hall 8.2, which is reopening.
European museums, festivals, cultural regions, and foundations are among the exhibitors.
European museums, festivals, cultural regions, and foundations are among the exhibitors.
A number of newcomers are participating with their own stands, including Culture Spaces from France.
Fascineum Experience Museums with the Chocolate Museum in Bruges, Magnicity with the Berlin TV Tower and Tour Montparnasse from Paris.
Longtime partner SIMsKultur is also back at show.
The new ITB MICE HUB, which houses MICE providers at ITB Berlin independent of the destinations they represent, is located in Hall 8.2.
The hall also houses the ITB Blogger Base and Business Travel in addition to the MICE and cultural travel segments.
Oman, the ITB Berlin host country this year, is sponsoring the latter.
Exhibitors from all around the world are showcasing their innovations and goods for responsible tourism, youth and adventure travel in Hall 4.1.
Among the 50 exhibitors are the ATTA Adventure Travel Trade Association, the WYSE Travel Confederation, and RUF Jugendreisen. On their booth, the latter two are hosting workshops about travel for young people and students.
Keynote addresses and educational sessions on adventure travel, responsible tourism, and employment can be found on the ITB Lighthouse Stage.
The ITB Sustainability Lounge powered by Mascontour, located in Hall 4.1, is a new concept being celebrated during ITB Berlin.
The lounge area serves as a casual gathering spot for the community to talk about sustainability-related issues, such as ideas, trends, and solutions for the future of travel.
International involvement in the ITB Career Centre, sponsored by the Federal Employment Agency is even higher in Hall 4.1 than it was in 2023.
Guidance on courses and training programmes
About fifteen German and international educational institutions provide personalised guidance on courses and training programmes.
IU Internationale Hochschule, MCI Management Centre Innsbruck Internationale Hochschule or NHL Hogeschool.
School of Hotel & Tourism Mgmt, The Hong Kong Polytechnic University will be present.
More are Duale Hochschule Baden-Württemberg Ravensburg & European Association of Institutes for Vocational Training.
Further more is Fachhochschule Westküste, Hochschule Heilbronn and Hochschule München, Hochschule Worms.
HWR Berlin, and newcomers like the EHL Hospitality Business School are among the esteemed establishments.
The Federal Employment Agency’s recruiting section is the place to go if you’re looking for work prospects and career guidance.
There, you may meet with HR managers from both larger and smaller organisations one-on-one and potentially land the job of your dreams.
Free advice on how to submit job applications may be found online, and professional images for applications can be instantly downloaded for free.
A “Cruise panel: Careers in the cruise industry” and a “Business etiquette” workshop will be presented by the Federal Employment Agency.
The Young Talent Speed Networking event on the Lighthouse Stage is one of the new events. Up to 20 young brilliant persons will be introduced to eight participating firms.
Medical & Health Tourism in Hall 3.1 with an extensive array of displays at ITB Berlin 2024
Medical and health tourism has grown in importance at ITB Berlin in recent years.
For the first time, Slovenia is participating as an exhibitor and supporting partner in the Medical & Health Pavilion in Hall 3.1, while the Croatian Chamber of Commerce is represented in the Medical Tourism section for the first time.
Longtime Premium partner Barcelona Medical Destination is one of the regular attendees, together with other exhibitors like as FIT Reisen, the Gremi Klinik from Albania, HTI – Health Tourism Industry, and the ESPA – European Spas Association.
On Tuesday, March 5th at 1 p.m., the Medical & Health Pavilion will officially open.
This will be followed by a Medical Media Luncheon including exhibitors and partners from Barcelona, Slovenia, and Croatia.
Section about luxury travel at the HOME of LUXURY
The Garden, The Nest, and The Gallery are three unique exhibition sections of The HOME of LUXURY at the Marshall Haus, an exclusive gathering spot for luxury travel vendors and purchasers.
Travel & Taste, Hommage Hotels, Cullinan Belek, Abercrombie & Kent Sri Lanka, and Fleesensee Hotel are among the exhibitors. Select media partners, including Connoisseur Circle, sponsor the Buyers Members Lounge, an exclusive networking space.
Views can be exchanged at open networking events like the Meet the Buyers Breakfast and Meet the Media.
This year, the Palais am Funkturm’s north entrance serves as the inaugural location for the ITB Buyers Circle Lounge.
Customers are still in great demand for ITB Berlin because of the amazing array of products offered and the excellent calibre of applications from around the globe.
The Omran Group of Oman, the event’s host nation, is sponsoring the ITB Buyers Circle Lounge this year.
There will be informal networking after the well-liked ITB Speed Networking session on Thursday, March 7.
New meeting possibilities, the ITB app, and the ITBxplore platform this ITB Berlin 2024
Enhancements to ITBxplore’s user-friendliness include enhanced scheduling features, availability checking, and enhanced visibility for Buyers Circle members through tagging.
The remarkable feature of the ITB app is its QR code generator for networking purposes and its scanner for exchanging contact details at the show.
Up-to-date event choices include new elements like the Hybrid Stage and the Meeting Cube for hourly reservations.
The Business Satellites now provide more catering alternatives. Reserved conference tables for guests to gather or work at.
Compiled by
World Travel News, Gorilla Trekking Uganda and Gorilla Trekking Rwanda
