Jumeirah Group will double its portfolio and invest in its brand by 2030
Jumeirah Group will double its portfolio and invest in its brand by 2030 to boost the Travel and Tourism industry
The upscale hotel provider Jumeirah Group, a part of Dubai Holding, has set lofty goals to quadruple the size of its portfolio by 2030. This would allow it to capitalise on its success in the United Arab Emirates Tourism and diversify into other important international markets.
Upweighting its presence in Europe, taking advantage of its solid foundation in London, Capri, Mallorca, and Geneva to buy opulent homes in other important cities, and investigating chances in the US are among the plans. In addition, the Group intends to leverage the robust development prospects of the Asia Pacific market to broaden its existing portfolio beyond its holdings in China, Bali, and the Maldives.
Jumeirah Group will double its portfolio and invest
The expansion strategies are a component of Jumeirah’s Mission 2030 plan. These call for the brand to evolve with a renewed emphasis on providing unique guest experiences and new ancillary companies to support its ultra-luxury positioning.
Beginning in 2024, this will feature a redesigned family experience with an emphasis on education and self-discovery. More so environmental stewardship, cultural immersion and the arts, as well as the integration of wellness. This will be throughout the entire guest journey based on the principles of longevity, inclusivity, and lifelong learning.
“The luxury landscape continues to evolve in response to consumer demand, particularly from younger millennial and Gen Z audiences. As said by Jumeirah Group CEO Katerina Giannouka. “As a brand, we need to continually innovate to stay relevant. ” The goal of Mission 2030 is to take the Jumeirah brand from a local success story to a worldwide leader in ultra-luxury accommodation.
Its four main goals are worldwide expansion, brand and product development, operational excellence, and ancillary business. The ultimate goal is to double the size of our portfolio sustainably by 2030 and improve our brand experience to cater to our guests’ varied and changing needs.
Tourism sustainability
Ensuring Tourism sustainability is a fundamental component of Mission 2030, based on three pillars of the Group: Planet, People, and Governance.
Jumeirah is particularly devoted to protecting biodiversity given the position of its hotels in delicate ecosystems. It focuses on decarbonising operations, eco-conscious architectural design, robust supply chain governance, diversity inclusiveness.
With the acquisition of Le Richemond in Geneva, the completion of the residences at the much awaited Jumeirah Marsa Al Arab in Dubai. Secondly, the opening of Jumeirah Makkah, the Group’s first property in Saudi Arabia, and renovations at Jumeirah Dar Al Masyaf. The announcement follows a busy year for Jumeirah Group in Jumeirah Mina A’Salam, and Malakiya Villas in Dubai.
Jumeirah Group intends to maintain its growth trajectory this year along with the anticipated inauguration of another Jumeirah. This Jumeirah is in the Red Sea in Saudi Arabia and Jumeirah Marsa Al Arab in Dubai. Another brand in Le Richemond in Geneva, which is presently closed for a thorough restoration.
Compiled by
World Travel News, Gorilla Trekking Uganda and Gorilla Trekking Rwanda
