Australians Tourists play major role in Dubai’s Tourism boom
Australian tourists contribute significantly to Dubai’s tourism boom basing on the 333,000 Australian visitors that visited Dubai in 2025
With 333,000 Australian visitors in 2025, Dubai had its third consecutive year of record-breaking growth, demonstrating the significant contribution of Australian tourists to the city’s tourism development.
According to the Dubai Department of Economy and Tourism (DET), the emirate received 19.59 million foreign overnight visitors in 2025, up 5% from 18.72 million in 2024.
In a historic event, Dubai welcomed 2.04 million foreign overnight visitors in December alone, surpassing two million Tourists in a single calendar month for the first time.
Australia Tourist numbers over the years
In 2025, there were 401,000 tourists from Australasia, with Australia accounting for a commanding 83% of that market.
This highlights Dubai’s appeal to Australian leisure and business travellers as well as those passing via its international gateway.
His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), a division of DET, stated, “Dubai’s record international visitation is a testament to global confidence in the destination and the effectiveness of policies aligned with the Dubai Economic Agenda, D33, as well as the collective strength of partnerships across sectors and communities that define our city.”
Australians continue to be drawn to Dubai’s diverse offerings, which include top-notch attractions, significant shopping events, and a rapidly developing culinary scene.
Cultural culinary excursions in Old Dubai were listed as one of Lonely Planet’s top international experiences for 2026, and the city’s first three-starred restaurants were among the 119 restaurants from 35 different cuisines that were featured in the 2025 Michelin Guide Dubai.
With an average occupancy rate of 80.7% over 154,264 rooms in 827 businesses, hotel performance was robust.
The Jumeirah Marsa Al Arab and Mandarin Oriental Downtown in Dubai were among the new establishments that opened in 2025, adding to the luxury pipeline that is well-liked by the Australian market.
Another important factor is still connectivity
For the eleventh year in a row, Dubai International Airport (DXB), which provides Australians with access to the Middle East, Europe, and beyond, has maintained its position as the busiest airport in the world for international travellers.
Dubai is setting itself up for future growth as a vital hub and high-impact travel destination for Australians in 2026 and beyond with the significant infrastructure projects included in the D33 agenda, such as the expansion of Al Maktoum International Airport and the Dubai Metro Blue Line.
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