British Airways Travel Trends 2025 Introduction
British Airways Travel Trends 2025, identifies the most popular vacation spots and how Tourists are curating their trips in novel ways.
Social media like Instagram , faca book, Linkedin etc is driving booking trends, and customers are even creating “Trip Collectives.”
A major forecast from the previous year’s Travel Trends Report is confirmed by the report’s 2025 “Hotlist,” which highlights the most searched-for destinations from the January Sale.
Malta has risen from the “Rising Stars” category to become one of the most sought-after vacation spots. With the return of a famous TV show starting this week, interest in Koh Samui has increased 38% from the previous year and is sure to continue growing.
Emerging Talents
Based on January 2025 holiday package searches on ba.com, eight places are becoming more and more popular.One
Agadi+308%
Abu Dhabi +94%
+44% for Crete
Koh Samui +38%
Gibraltar +17%
Nashville is up 17%.
Kos +16%
Qatar: 16%
2025 January Sale Hotlist
Most searched Tour holiday package destinations on ba.com in the 2025 January Sale, for travel this year.3.
1. New York
2. The city of Dubai
3. The island of Barbados
4. Cancun
5. Tenerife
6. Orlando
7. The Maldives
8. Mauritius
9. St. Lucia
10. Malta
This year’s report, which combines industry knowledge, customer research, analysis of ba.com search data, and an external nationwide consumer survey with YouGov Plc, also reveals a sharp contrast between those who are motivated by modern influences and those who are desperate to check in and check out and are reverting to a simpler style.
Hunting for Tastes
Eating customs are changing, evolving from formal dining to a treasure hunt driven by social media.
Even if the majority of UK tourists (69%)2 concur that food plays a significant role in their decision when selecting a vacation spot,.
The trend is changing as vacationers are now designing whole itineraries around popular dishes and regional delicacies, turning regular meals into epicurean experiences that can be shared.
From oddball nibbles from convenience stores to popular street cuisine, “Taste Hunting” has emerged as the new frontier for foodies.
Paperback-Packers
“Paperback-Packers” honours the ageless delight of reading while on the road, whether you’re reading a paperback while dinner, savouring a beach read on your e-reader, or plunging into an airport novel.
Holidays are a treasured chance to relax and engage in literary escape.
Even while e-readers are practical, books still have a certain charm. According to a 2025 British Airways Vacations/YouGov Plc poll, 56% of people who read for pleasure purchase books at the airport.2.
Insignificant Activities
70% of consumers say they “like to come back from holiday having learnt something new,” per British Airways Holidays’ customer survey.4.
According to the 2025 British Airways Holidays/YouGov Plc poll, 32% of UK vacationers who intend to take a trip in 2025 are probably going to reserve a hotel or resort in particular.
Holidays are a treasured chance to relax and engage in literary escape.
Even while e-readers are practical, books still have a certain charm. According to a 2025 British Airways Vacations/YouGov Plc poll, 56% of people who read for pleasure purchase books at the airport.2.
Insignificant Activities
70% of consumers say they “like to come back from holiday having learnt something new,” per British Airways Holidays’ customer survey.4.
“Paperback-Packers” honours the ageless delight of reading while on the road, whether you’re reading a paperback while dinner, savouring a beach read on your e-reader, or plunging into an airport novel. Holidays are a treasured chance to relax and engage in literary escape.
Traditional Holidays
With buffets and planned activities appealing to younger generations seeking easy, stress-free getaways at a set price point, traditional all-inclusive vacations are making a full-fledged comeback.
When people go on vacation, 42% of respondents said they “just want to eat, drink, and lie in the sun,” according to consumer research.
However, a third of consumers (32%) say they prefer vacations that include planned activities.4.
Tourist Travel Groups
A growing percentage of travellers are creating “Trip Collectives,” whether it’s to get together with pals again, travel with your “chosen family” for an annual vacation, or combine parents to share childcare while on vacation.
Individuals, couples, or families are making separate reservations but coordinating stays at the same hotel or resort at the same time, in contrast to traditional group travel when a single reservation covers everyone.
The January 2025 British Airways Holidays/YouGov Plc study, which found that 71% of adults who intend to take a vacation in 2025 try to coordinate their vacation dates with friends or family, lends credence to this expanding tendency.2.
Compiled by
World Travel News, Gorilla Trekking Uganda and Gorilla Trekking Rwanda
