Kenya hopes to welcome 200,000 adventure travelers in 5 years

Kenya wants to capitalize on the adventure tourism business in order to draw in roughly 200,000 tourists over the next five years

January 15, Nairobi (Xinhua) — Kenya’s tourism ministry stated on Tuesday that it wants to capitalize on the adventure

E.A nation has started the Kenya Mountain and Trail Series to diversify the industry away from beach and animal products

“Through these initiatives, we seek not only to attract more international tourists but also to promote local tourism.

According to Miano, the Magical Kenya Mountain and Trail Series encompasses a diverse range of activities;

Including hiking, biking, cultural immersions, and farm tours across five counties Laikipia, Elgeyo Marakwet e.t.c

June Chepkemei, chief executive officer of the state-owned Kenya Tourism Board, said adventure tourism will allow visitors to discover hidden gems by traversing unique terrains and immersing themselves in the rich and diverse cultures of the participating counties.

Beyond the 2.4 million foreign visitors and 350 billion Kenyan shillings (about 2.7 billion US dollars) in cash generated in 2024, she said, adventure tourism is also anticipated to help Kenya create new tourism paths.

Horticulture, and diaspora remittances continues to be a major source of foreign exchange revenues.

Kenya’s tourism industry is growing, with more visitors and revenue than previous years. Kenya’s tourism industry includes 

Wildlife safaris, cultural experiences and beach vacations

Tourists visit Kenya for many reasons, including to go on safari and to visit its spectacular coastline around Mombasa. Wildlife viewing of many animals such as lions, elephants and giraffes.

Compiled by,

World Travel News, Gorilla Trekking Uganda and Gorilla Trekking Rwanda