UN Tourism and China strengthen ties

UN Tourism and China strengthen ties

UN Tourism and China organised a Preparatory Meeting, which was organized to create a strategic roadmap for the Forum’s future.

Commission for European TravelTravel Association of Pacific Asia, Macao Government Tourism OfficeFederation of World Tourism CitiesAlliance for International Mountain TourismCouncil for GTEFChina’s Ministry of Culture and Tourism and the United Nations TourismWorld Travel & Tourism Council and UN TourismAlliance for World TourismThe Chinese government

China’s Ministry of Culture and Tourism and UN Tourism have further solidified their strategic partnership as they collaborate to promote the industry’s function as a catalyst for global development and collaboration.

To promote important issues across the global tourism agenda, UN Tourism Secretary-General Pololikashvili met with China’s Minister of Culture and Tourism Sun Yeli in the Chinese capital. These include increasing tourist education and situating tourism within international development cooperation.

Furthermore, promoting the sector’s crucial role in rural development was another goal of the bilateral meeting. The Chinese government actively engages in UN Tourism’s Best Tourism Villages initiative, according to the organization’s leadership.

There are now 15 villages in China after an additional 7 were chosen as the Best Tourism Villages in 2024. As a result, China is now the nation with the most communities recognized by UN Tourism.

UN Tourism also acknowledged China’s determination to aggressively support the measures for convenient payment.

It is expected that this strategy will further encourage the growth of inbound Chinese tourism.

Promoting the International Tourism Economic Forum amidst UN Tourism and China

The Global Tourism Economy Forum (GTEF) Council Preparatory Meeting, which was organized to create a strategic plan.

The Global Tourism Economy Forum, which was founded in Macao Special Administrative Region (SAR) in 2012.

By establishing a dynamic forum where public and private stakeholders come together to determine the industry’s future.

The GTEF Council hopes to build a strategic vision to position GTEF as the “Davos of Tourism.” GTEF will further solidify its position as a driving force behind innovation and cross-sector cooperation in international tourism with this improved governance structure.

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