Uganda’s Long Path to Becoming East Africa’s Leading Tourism

Uganda Known as the Pearl of Africa, has all the necessary components to dominate East Africa’s Leading Tourism

The nation boasts a wealth of natural and cultural attractions, from its distinctive mountain gorillas to the strongest waterfalls in the world.

However, Uganda still lags behind regional rivals like Kenya and Tanzania in achieving its tourist potential, even with a strong post-COVID recovery and noteworthy accomplishments.

Uganda must strategically utilize its distinctive offers while addressing systemic issues if it hopes to top East Africa’s tourist rankings.

Revenue increased from UGX 110 billion in 2017–18 to UGX 156.5 billion in 2023–24, indicating the sector’s sustainability. The number of people working has increased to 610,806, and more people are visiting national parks and the Uganda Wildlife Education Center (UWEC). However, FY 2023–2024 foreign exchange earnings of $1.025 billion are still far less than the $1.6 billion pre-pandemic earnings of 2019–20.

Even though infrastructural improvements like better tourist roads and the almost finished Entebbe Airport expansion have sparked growth, Uganda is still being held back by significant budget shortfalls, poor marketing, and climate-related issues.

Experienced tourism consultant Herbert Byaruhanga says Uganda needs to reconsider its approach if it wants to become the leader in the area.

“We must take inspiration from other economies’ tourist industries, capitalize on our distinctive features, and establish ours as a top travel destination. Only then will we be able to draw in the capital and personnel needed to expand the industry,” he says.

Compiled by

World Travel News, Gorilla Trekking Uganda and Gorilla Trekking Rwanda